Every year, the National Association of Realtors conducts a survey of home buyers.  It contains valuable information to help you understand what motivates people to buy a home and what’s important to certain types of home buyers. 

Average Home Buyer Demographics

  • Average age – 44
  • Average gross income – $86,100
  • Married couples – 67%
  • Single females – 15%
  • Single males – 9%
  • Unmarried couples – 7%
  • Own second home – 19%
  • First-time home buyers – 32%
  • Multi-generation households – 14%
  • VA buyers – 21%

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Married with Children Home Buyer Demographics

  • Average age – 36
  • Average gross income – $100,000
    • 27% first-time homebuyers
    • 85% purchased home through RE agent
  • Reason for home purchase
    • Better area
    • Closer to schools
    • Job relocation
    • Larger home
    • Desire to own a home
  • Types of homes purchased
    • 92% single family
    • 3% townhomes
    • 1% condo
    • 4% other

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Single Female Home Buyer Demographics

  • Average age – 50
  • Average gross income – $57,300
    • 39% first-time home buyers
    • 90% purchased home through RE Agent
  • Reason for home purchase
    • Closer to family and friends
    • Want to own a smaller home
    • Change in family situation (divorce, death, birth of child)
    • Desire to own a home
  • Types of homes purchased
    • 72% single family
    • 12% townhome
    • 7% condo
    • 9% other

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Single Male Home Buyer Demographics

  • Average age – 45
  • Average gross income – $67,000
    • 39% first-time home buyers
    • 89% purchased home through RE agent
    • 20% lived with parents or friends prior to owning a home
  • Reason for home purchase
    • Retirement
    • Closer to family and friends
    • Change in family situation (divorce, marriage, death)
    • Desire to own a home
  • Types of homes purchased
    • 73% single family
    • 10% townhome
    • 7% condo
    • 10% other

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Unmarried Couples Home Buyer Demographics

  • Average age – 33
  • Average gross income – $87,600
    • 57% first-time home buyers
    • 88% purchased home through RE Agent
    • 57% rented before buying home
  • Reason for home purchase
    • Closer to job
    • Better area
    • Change in family situation
    • Desire to own a larger home
    • Desire to own a home
  • Types of homes purchased
    • 85% single family
    • 5% townhomes
    • 3% condo
    • 7% other

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First-Time Homebuyer Demographics

  • Average age – 31
  • Average gross income – $69,400
    • 32% of all home buyers were FTHB
    • 56% married couples
    • 18% single females
    • 88% purchased home through RE Agent
  • Reasons for buying home
    • Establish a household
    • More affordable than renting
    • Desire for larger home
    • Change in family situation
    • Desire to own a home
  • Types of homes purchased
    • 80% single family
    • 9% townhomes
    • 3% condos
    • 8% other

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Repeat Homebuyer Demographics

  • Average Age – 53
  • Average gross income – $98,700
    • 86% purchased home through RE agent
    • Expect to stay in home 15 years
  • Reasons for buying a home
    • Smaller home
    • Closer to family and friends
    • Job relocation
    • Desire to own a home
  • Types of homes purchased
    • 84% single family
    • 6% townhome
    • 4% condo
    • 6% other

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Multi-Generational Home Buyer Demographics

  • Average age – 49
  • Average gross income – $82,500
    • 30% first-time home buyer
    • 84% purchased home through RE agent
    • 69% married couples
    • 13% single females
    • 7% single males
    • 4% unmarried couples
  • Reasons for buying a home
    • Job location
    • Change in family situation
    • Larger home
    • Desire to own a home
  • Types of homes purchased
    • 82% single family
    • 6% townhomes
    • 3% condo
    • 9% other

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Buyers of Senior Housing

  • Average age – 66
  • Average gross income – $78,800
    • 5% first-time home buyers
    • 59% married couples
    • 24% single females
    • 11% single males
    • 3% unmarried couples
    • 80% purchased home through RE agent
  • Reasons for buying a home
    • Closer to family and friends
    • Smaller home
    • Desire to own a home
    • Retirement
  • Types of homes purchased
    • 79% single family
    • 9% townhomes
    • 7% condos
    • 5% other

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Home Buyers with Student Debt

  • Average age – 33
  • Average gross income – $86,400
    • 54% first-time home buyers
    • 89% purchased home through RE agent
    • Average student loan debt – $25,000
    • 23% difficulty saving down payment
  • Reasons for buying home
    • Change in family situation
    • Job relocated
    • Desire to own a home
    • Desire for larger home
  • Types of homes purchased
    • 87% single family
    • 6% townhome
    • 2% condo
    • 2% other

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Home Buyers – Active Military & Veterans

  • Average age – 48
    • Average age active duty buyers – 34
    • Average age veteran buyers – 61
  • Average gross income – $79,500
    • 28% first-time home buyers
    • 85% purchased home through RE agent
    • 50% rented before buying home
    • 78% married couples
    • 9% single males
    • 6% single females
  • Reasons for buying a home
    • Closer to family and friends
    • Larger home
    • Job-related relocation
    • Desire to own home
  • Types of homes purchased
    • 86% single family
    • 5% townhome
    • 2% condo
    • 8% other

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LGBT Home Buyer Demographics

  • Average age – 39
  • Average gross income – $61,000
    • 50% first-time home buyers
    • 34% married couples
    • 12% unmarried couples
    • 28% single males
    • 25% single females
    • 54% rented before buying a home
    • 91% purchased home through RE agent
  • Reasons for buying a home
    • Closer to family and friends
    • Financial security
    • Change in family situation
    • Desire to own a home
  • Types of homes purchased
    • 78% single family
    • 12% townhome
    • 6% condo
    • 6% other

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